Writing
Field Notes
Observations from twenty years of building, selling, commercializing, and operating technology. On how organizations learn, decide, commercialize, and build.
- Commercial IntelligenceJune 2026 · 7 min read
The Decision Layer
Most companies have a system for producing information and far weaker systems for turning it into decisions. That missing layer, the hinge between what a company knows and what it does, is where much of the leverage lives.
Read → - Commercial SystemsJune 2026 · 5 min read
Why Great Products Lose
The reason is rarely the product. It is the commercial system around it: packaging, pricing, timing, channel, enablement, and follow-through.
Read → - Intelligence SystemsJune 2026 · 5 min read
The Companies That Win With AI Will Build Memory
Every reorg and every departure costs a company knowledge it already paid for. Most companies do not have a knowledge problem. They have a memory problem.
Read → - Creative SystemsJune 2026 · 5 min read
What Game Design Taught Me About Commercial Systems
Building worlds for fun taught me more about incentives, behavior, and feedback loops than most commercial playbooks. Markets and games run on the same fuel.
Read → - Operating NotesJune 2026 · 5 min read
Nobody Hires You to Build What You Are Known For
The roles that looked unrelated were the whole point. A career is not a ladder; it is an accumulation of systems you learn to build.
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