NO.01Product + Brand
Vista: product rebrand
End-to-end redesign of the marketing site and product surface for a growth-stage SaaS team.
3.1x demo signups
Product designer
Maya Okonkwo
I design products that feel obvious in the hand and coherent under the hood. The system and the surface, treated as one piece of work.
- Location
- San Francisco, CA
- Status
- Open to projects
01Profile
Design products and the systems that hold them together.
Known for
- Design systems
- Product craft
- 0 to 1
Focus
- Interfaces
- Systems
- Prototyping
02Overview
I started in brand, fell for interaction, and never looked back. The work I care about lives where a clear system meets a surface someone actually enjoys using, so I design both at once, from the token to the moment it ships. After an early role at a growth-stage team, I went independent in 2020 and have worked end to end with founders since.
03Production history
- 2020 - present
Independent Product Designer
Design systems and end-to-end product work.
- 2019 - 2020
Product Designer, Lumen
Onboarding and core product surfaces.
- 2019
BFA Interaction Design, California College of the Arts
04Catalogue
NO.02Design systems
Atlas Design System
A component library and token system built to scale across four product teams.
Adopted by 40+ teams
NO.03Prototyping
Field studies
Interface explorations and prototypes from client and self-directed work.
05Ratings
3.1x demo signups
Vista product rebrand
40+ teams
Atlas design system adoption
12 clients
End-to-end product work since going independent
06Commissions
Product design
End-to-end product work for early- and growth-stage teams, from research through shipped interface.
Design systems
Component libraries and token pipelines built to scale across product teams.
07Enquiries
Q01What does Maya do?
She is a product designer working across design systems and end-to-end product for early- and growth-stage teams. Independent since 2020.
Q02What is she known for?
The Atlas design system, adopted by more than 40 teams, and a product rebrand for Vista that lifted demo signups 3.1 times.
Q03Is she available for work?
Yes. She takes product and design-systems projects.
08Notes
Systems and surface are one job
A design system that nobody enjoys using is just documentation. The craft is making the rigorous thing also feel effortless.
Start in the hand
I prototype early and in high fidelity, because a system reveals its real problems the moment someone tries to use it, not in the spec.
09Index
Tungsten·shown with a fictional demo record
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