Cassette Society identity
Full brand identity and a generative cover system for an independent record label, plus the site that hosts every release.
Live across 30+ releases
Brand & interactive designer
I design identities and then build the sites that carry them. The mark, the type, the way it moves, treated as one piece of work rather than a handoff.
I
What the record sets out
I started drawing logotypes in school and taught myself to code so I could ship them without waiting on a handoff. Two years into studio work, the part I care about most is the seam where a static identity becomes something you move through. I design that seam and build both sides of it.
Design brand identities and build the interactive web work that ships them.
Known for
Focus
Full brand identity and a generative cover system for an independent record label, plus the site that hosts every release.
Live across 30+ releases
Wordmark, packaging system, and an interactive store locator built in React.
Rolled out to 12 cafe locations
A self-directed WebGL type experiment on how a grid deforms under motion.
Open-sourced
Wordmark, type, and a small system for early-stage brands and founders.
One-page and small marketing sites, designed and shipped in React with motion.
II
Where it takes a position
A brand that only lives in a static file is half-finished. The way a mark moves, loads, and responds is part of the identity.
Set the constraints, then let the system make covers, layouts, and motion I would not have drawn by hand.
Devin is a brand and interactive designer in Los Angeles who designs identities and builds the sites and motion work that ship them.
At Frame Nine, a studio in Los Angeles, since 2023, after interning there in 2022. Devin also takes select freelance work.
Yes. Open to freelance projects and studio roles.
III
The record over time
2023 - present
Identity systems and the web work that ships them.
2022 - 2023
Type systems and layout across three client identities.
2023
Grad Show selection, 2023
Interactive category, ArtCenter College of Design
8 brand sites
Designed and built at Frame Nine
20+ freelance marks
Shipped independently since 2021
Farbenkreis·shown with a fictional demo record
See it on your record →